For Yashika Arora, life took a turn she never imagined when she got herself a companion dog.
As someone who loved baking cakes and other items, Gurugram resident Yashika felt that her pet, Cristo, should also enjoy what she bakes.
From UX design to pet baking
“After I had Cristo, I felt I had to cook him something that wasn’t too commercial, full of chemicals and was safe for him to eat. So I started cooking for him and after that my friends and family learned about what I was doing, they also started asking for their pets. Since they liked the cookies and other items I baked, they started spreading the word. That’s how Paw Petisserie started,” Yashika said. India time.
Yashika comes from a business family and is a qualified UX designer. After working as a UX designer for a few years in Pune, she realized that was not what she wanted to do and moved back to Delhi with plans to join the family business.
“I started cooking for Cristo at the end of 2016 and soon I received calls from friends and even strangers asking for a menu. That’s when I realized that he there were other dog parents like me who were looking for safe baked goods for their pets.. so I started to explore more and add more items to the menu and in mid-2017 Paw Petisserie is born,” she said.
Today, Paw Petisserie caters to both dogs and cats, and nearly every item on the menu is suitable for both.
Cakes, cookies and more for pets
Menu items include artisan cakes, cupcakes, brownies, candies, jerkies and ice cream. The cakes are available both vegetarian and non-vegetarian, including chicken, mutton and fish flavors.
“I’ve researched, spoken to vets and dog parents to find out what dogs like. I’ve also tested many items with Cristo for his feedback. Although we don’t have any breed-specific items, most items on our menu are customizable to suit individual dog preferences,” she said.
Prepared with love for pets
As a dog mom herself, Yashika said it’s important to her to put the well-being of pets first and to ensure that none of the ingredients trigger allergies or irritants. other adverse reaction on them.
“Most of the pet brands available on the market today are made from wheat, contain preservatives, chemicals, sugar, salt, etc. But we don’t use any of these and all of our ingredients are free of safe for animals and are organic, including the color. We do extensive quality control to ensure the products are safe,” she said.
How the family reacted to their business idea
Despite their business experience, Yashika said her family was initially unconvinced by her idea of starting a pet bakery.
“They always supported me in everything I wanted to do, but they didn’t even understand what I was planning to do because a pet bakery was still a rare thing back then. But once I started getting orders, they realized there was a market,” she said.
A growing presence in the market
Based in Saket, Delhi, Paw Petisserie today serves customers across the nation’s capital.
While cakes, cupcakes and ice cream are delivered within 24 hours in Delhi, other items like brownies, cookies, crisps etc. are shipped across the country.
Customers can place their orders through the Paw Petisserie website or social media.
Today, the bakery serves almost 100 customers every month and what started as a hobby is a business with an annual turnover of around Rs 18 lakhs.
For more news, sports and current affairs from around the world, please visit Indetime News.