Global smartphone shipments down 9% to 287 million units in Q2: Canalys report


Global smartphone shipments fell to 287 million units in the second quarter (Q2), a massive fall of 9%, as component orders are rapidly reduced and suppliers began to worry about oversupply, according to a Canalys report.

The second-quarter global smartphone numbers are the lowest quarterly numbers since the second quarter of 2020, when the pandemic first hit.

Samsung led the market with 61.8 million smartphones shipped and a 21% market share.

Despite the low seasonality, Apple maintained its second place, shipping 49.5 million iPhones for a 17% market share.

Xiaomi remained in third place with 39.6 million units, while OPPO and vivo rounded out the top five with 27.3 and 25.4 million units respectively.

“According to analyst Toby Zhu, suppliers could use the additional savings to improve the competitiveness of new launches in the second half of the year.

“At the same time, it could make it even more difficult to eliminate old models. The oversupply situation demands more of suppliers’ planning capabilities than the shortage period,” Zhu noted.

The global smartphone market is experiencing a second period of declining shipments after a brief recovery in 2021, and the sudden drop in demand is hitting major vendors.

“Despite 6% annual growth, Samsung shipments fell 16% from the prior quarter as the vendor struggled with unhealthy inventory levels, particularly in the midrange,” the analyst said. researcher Runar Bjorhovde.

Meanwhile, strong demand for the iPhone 13 series in North America, China and Europe has allowed Apple to grow despite headwinds.

“Upscale has proven relatively resilient during the downturn, while promotions and financing options have helped affordability,” Bjorhovde noted.

Going forward, there will be growing strains across the smartphone supply chain as weak demand is likely to continue for an extended period.

“The market is experiencing exceptionally difficult trading conditions. Suppliers are expected to improve transparency when working with component suppliers and channel partners over the coming quarters,” Zhu said.


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(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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