Choosing the Right Internet Bandwidth for Your Business


Presented by StarHub

We’ve all experienced it: the videoconference that freezes in the middle of an important presentation. The email that does not leave the outbox. Downloading files that seemingly never ends.

These situations cause us to try all means to improve internet speeds, from moving the Wi-Fi router closer, to installing Wi-Fi range extenders, to adjusting the antenna to find the optimum angle. While these methods improve your Wi-Fi signal, they may not be enough as long-term solutions. Instead, choosing the right Internet bandwidth for your business is the answer to unlocking big productivity gains.

Aren’t bandwidth and internet speed the same thing?

The terms bandwidth and speed are often used interchangeably but incorrectly.

Although related, they are two different measures of connection quality. Speed ​​refers to the maximum rate at which data is transmitted, while bandwidth refers to the maximum amount of data your connection can support at any given time.

Think of bandwidth as a highway and vehicles as data: the more vehicles, the more congested and slower the traffic will be. That’s why you can enjoy fast internet speed one moment, and the next moment it drops when your colleague joins a video conference and another accesses cloud applications.

Insufficient bandwidth can compromise efficiency and experience

Every organization and network has unique bandwidth requirements. However, low bandwidth can be a limitation for your business.

Application and data loading delays not only affect the efficiency of your business operations, but they also compromise the experience of your employees and customers.

Amazon found that for every 100ms of latency they experienced they lost 1% of their sales; and for every 0.5 seconds it took to load Google’s search results, its web page traffic dropped by 20%.

Every second counts when it comes to your business. Choosing efficient bandwidth to optimize your connection speeds is crucial to improving productivity and user experience.

Key Factors to Determine the Optimal Bandwidth for Your Business

1) Use of cloud applications

The cloud shifts the focus from bandwidth to the connections between the network and the cloud infrastructure. Moving data to the cloud and running critical applications with software as a service (SaaS) can strain internet connections. If most of your business applications and data are hosted in the cloud, you will need more bandwidth to ensure smooth and efficient data exchanges and cloud access.

Tip: Consider background activities such as auto-updating, syncing, or backing up in your apps, which also take up some of your bandwidth.

2) Type of online activities

Different online activities require different speeds. Depending on your industry, you can run multiple data-intensive programs and apps at the same time. Basic activities like email and web browsing won’t consume much bandwidth, but complex activities like real-time communications (i.e. VoIP phone systems and video conferencing) , heavy file downloading, 4K video streaming, data backup services and cloud-based applications require faster speeds.

Tip: Every user is likely to multitask. Therefore, be sure to consider all concurrent activity when considering the total bandwidth required.

3) Number of devices

Digital density, or the number of devices on the system, can affect performance because bandwidth is spread across all users and devices connected to the network at once. With more people using the same network, more data has to be distributed, which slows down the network.

Tip: Don’t forget to consider not only your employees’ devices, but also those of your guests.

Higher bandwidth provides room for business growth

A lack of bandwidth can cause a bottleneck in your business operations. Investing in higher bandwidth will enable greater business scalability and facilitate the adoption of new technologies, accelerating business growth and transformation.

Although it is difficult to predict future needs as your business grows, new technologies such as 5G can be expected to give rise to digital solutions, communication tools and software. next-generation collaboration tools that will only require more bandwidth than ever before. Companies that effectively leverage these technologies will gain a competitive advantage and stay ahead of the pack.

Ultimately, higher bandwidth is an investment in the future of your business, saving time and resources in the long run.

StarHub, #1 Telco in Customer Satisfaction for Broadband, Offers New 750 Mbps Bandwidth Option

To better meet the unique needs of different businesses, StarHub recently added a new 750 Mbps fiber optic broadband plan to its three existing bandwidth options.

Ranked #1 in Broadband Customer Satisfaction on the 2021 Singapore Customer Satisfaction Index, StarHub provides quality customer service and easy access to technical support for added peace of mind.

To learn more about StarHub’s business broadband promotions, click here.


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