Constructor introduces quizzes to increase personalization for online retailers


SAN FRANCISCO–(BUSINESS WIRE)–Constructor, the company that creates revenue-generating on-site search and discovery solutions, today introduced Constructor Quiz, a new offering that allows e-commerce retailers to ask customers questions while they buy online.

Brands and online marketplaces lose $18 billion a year in shopping cart abandonment. Online retailer websites are set up with a unique approach that guesses and suggests instead of asking shoppers questions like an in-store salesperson would. The Constructor Quizes on-site questionnaire allows retailers to collect detailed customer information, such as their lifestyle activities, shopping preferences, and health and wellness goals, to help guide survey results. search and discovery on their e-commerce site. As a result, online retailers can drive more conversions and revenue, build stronger relationships, and reduce time to purchase.

“Customers are stuck in analysis paralysis, which hampers their decision-making process when paying, and retailers have a big role to play in that,” said Eli Finkelshteyn, CEO and Founder of Constructor. “Constructor Quizzes applies customer feedback directly to create personalized experiences for shoppers, narrowing the options to show them only the most suitable items and thus generating greater revenue.”

Retailers using Constructor Quiz can customize the questions they ask customers and the type of data they collect through the solution. Then, leveraging AI and machine learning through the rest of Constructor’s holistic search and discovery platform, quiz responses create a highly specific and personalized shopping experience unique to each customer. Retailers deliver the most personalized results, resulting in stronger on-site shopping experiences that drive on-site conversions.

Constructor Quizs leverages zero-party data, which means recorded answers to quiz questions won’t feed ads or track them across multiple sites.

“In supplements, a recommendation can’t be given on a single data point — you have to understand a whole host of factors around what customers need, want, and struggle with,” said Vishal Arora of LuckyVitamin. . “Constructor Quizs will allow us to ask questions and create a much more personalized experience. A quiz allows us to understand not only that a person is interested in heart health, but also the lifestyle choices and food preferences that should influence their choices. From there, we can make a more confident recommendation so the first emotion isn’t overwhelmed and engage them in a much more relevant way across all channels. It’s a welcome but radical change in how we spoke to our customers, and I’m extremely excited about the potential.

With the addition of Quiz, Constructor offers a full set of AI-powered search and discovery tools, including search, auto-suggest, navigation, recommendations, and collections. Tools learn from every request and every user interaction to optimize customer experiences billions of times every day. Constructor is the only product discovery tool on the market that doesn’t require retailers to trust the AI ​​black box. Customers have full visibility into how Constructor algorithms rank products, while giving customers full control over what their customers see for any query.

About the builder

Constructor is the only search and product discovery platform purpose-built for enterprise e-commerce where conversions matter. Constructor’s cloud-based solutions use natural language processing, machine learning-enhanced result ranking, and collaborative personalization to deliver powerful user experiences in all facets of product discovery – from search to navigation, recommendations and auto-suggest. Constructor optimizes revenue before relevance and drives consistent increases of over $10 million for our clients, which include some of the biggest brands in retail like Sephora, Backcountry, Expensify, Maxeda Brands, and Bonobos. Constructor is a US-based company that was founded in 2015 by Eli Finkelshteyn and Dan McCormick. To learn more, visit:


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