How Lydia Ko is supporting a local small business at the US Women’s Open


Lydia Ko is sporting the logo of a local cafe on her hat this week to raise awareness of the small business.

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SOUTHERN PINES, NC — Lydia Ko has a new logo on the side of her hat at this week’s US Women’s Open, and those familiar with the area will find it quite familiar.

Thanks to a partnership with American Express, Ko sports the logo of local High Octane Coffee on the side of his visor throughout the week in Pine Needles.

“I’m so thrilled to be supporting High Octane Coffee in partnership with AmEx this week,” Ko said. “When I first heard about the initiative and what they were trying to do, I thought it was a really good idea.”

The partnership paired six female golfers — Ko, Céline Boutier, Gaby Lopez, Stacy Lewis, Lexi Thompson and Rose Zhang — with local businesses rooted in the community. American Express then purchased sponsorship inventory to produce exposure for broadcast during the event. Each business in the partnership is also owned by women.

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Ko’s partner company is located near Aberdeen, North Carolina. The store is housed in a converted gas station just off the main highway that runs through town.

The company logo will be stitched on the right side of Ko’s visor throughout the week.

“I love the logo,” Ko said. “It’s very fancy, but, like, cute.”

Ko said it was essential to give back to the communities the visits of the LPGA Tour each week.

“Every little bit counts,” Ko said. “And I’m so happy to be able to support High Octane this week.” Editor

Zephyr Melton is associate editor for where he spends his days blogging, producing and editing. Prior to joining, he attended the University of Texas, followed by stints with Team USA, the Green Bay Packers and the PGA Tour. He attends all instructions and covers amateur and women’s golf.


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