Marketing beachheads gear up to explore data and technology for business sustainability


By Henri Uché

In a hot business environment in Nigeria, experts in the marketing profession are ready to explore the place of data and technology in promoting business sustainability at all levels.

The keynote taking place on 16th and 17th June in Lagos being respectively the Annual Conference and Annual General Meeting (AGM) of the National Institute of Marketing Nigeria (NIMN) would be a learning platform for professionals aspiring/emerging marketers among others.

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During a press conference at the NIMN Secretariat, the President of the Institute, Mr. Idorenyen Enang and members of the Events/Conferences Committee hinted to reporters that the conference would attract more than 500 established fellows from the private and private sectors. public who should unveil the required hidden knowledge. to profitably navigate a turbulent business environment, especially in the marketing space.

The president categorically revealed that marketing tycoons, entrepreneurs, business leaders, captains of industries, general managers, CEOs, marketing managers, sales managers, sales managers of blue-chip companies , marketing and experiential agency heads and teams, business leaders, marketing students, entrepreneurs would grace the occasion.

Others are government response agencies and other top professionals in different sectors of the economy would be there for cross-pollution and cross-fertilization of ideas, concepts and ideas not only to advance institute, but to give participants an advantage in their respective spheres. of the marketing profession.

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With the theme “Driving Business Sustainability in the Age of Data and Technology”, he said, “The theme of the conference is timely and relevant to the Nigerian business community and appeals to businesses across different sectors.”

Conference Committee Chair, Ms. Adenike Olufade, said the choice of the theme was driven by the Institute’s desire to share with attendees how companies are harnessing data and technology to achieve meaningful consumer engagement. customers in driving sustainable growth.

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The Chair of the Planning Committee, Ms. Chioma Afe, confirmed that there will be two panel discussions: “Disruptive Marketing” and the second is “The Future of Marketing in a Technology-Driven World”, which will see speakers /practitioners from different sectors of the Nigerian economy who are deploying data and technology in their respective sectors to deliver “unparalleled” customer experience to their market segments.

Likewise, the Chairperson of the Communications/Corporate Relations Committee, Nsima Ogedi-Alakwe, affirmed that the conference would provide an opportunity to network with accomplished executives in the marketing profession and urged marketing professionals and other public concerned to register for the conference. “This is a great platform to learn from successful business leaders leveraging data and technology to drive business growth in a challenging environment. You don’t want to miss this opportunity to grow professionally,” she insisted.

Further, the Registrar of the Institute, Mr. Sidney Ogodo, said the AGM would see the election for the positions of First Vice-President and Second Vice-President, noting that the election committee has begun the process of election by inviting eligible members. of the Institute to indicate their interest in competing for the two (2) positions.

He added that an electronic voting system will be deployed to conduct the election to give members inside and outside the country’s shores the opportunity to exercise their right to vote for their preferred candidates, adding that the event will also feature the induction of new scholars. in the building.

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