Converseon connects conversations to business results


Converseon connects conversations to business results

April 22, 2022

Consumer insights provider Converseon has launched a suite of ‘intelligence decision’ solutions, linking real-time conversation data to ‘tangible’ business outcomes such as sales, shareholder value and customer loyalty, and quantifying the likely impact of specific actions before they are taken.

Based in New York, the company uses proprietary applied AI technologies, measurement frameworks, industry experience and data partnerships to help brands and data platforms maximize the value and impact of the intelligence of unstructured conversational data.

The new suite of solutions has been designed for use in brand and corporate reputation, measurement and analytics initiatives. Powered by the company’s Conversus autoNLP platform, the suite includes the Social Brand Reputation Intelligence System (SRIS), which provides predictive reputation insights; and the Social Brand Relevance System (SBRS), which enables marketers to understand how well brand and product lines match category needs, and to predict future brand and product alignment. . Both solutions include a Assess module to view current and past performance and compare with competitors and brands; a Diagnose view to understand key drivers and topics; and one Predict option that allows users to simulate the likely impact of decisions in advance.

Founder and CEO Rob Key (pictured) comments: “Social (media) and associated conversational data is a powerful source of predictive insights, but that data too often drowns out brands with too much noise and hindsight. To solve these problems, our business intelligence solutions use advanced data classification to eliminate noise and use AI-powered augmented intelligence to deliver the big data that is accurate, predictive, and linked to business outcomes for a world where even real time is not always fast enough”.



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