Google Maps fights online abuse by blocking “100 million” fraudulent business profile edits in 2021 / Digital Information World


Google is known for its reliable information and is now sharing with the world how its Google Maps platform is staying true to its promise to fight online abuse for user safety.

The giant tech company revealed that less than 1% of the content displayed in the Google Maps app is fraudulent or abusive.

Moreover, it highlighted the great use of algorithms as well as machine learning and even human control to combat abuse, fraudulent business activities and spam.

The news comes as the company recorded a mega 30% increase in business changes as well as additions for the year 2021 compared to the statistics for the year 2020.

As for the company’s actual anti-spam efforts, Google was quick to mention how it was able to block nearly 100 million abusive business edits appearing on Google business profiles by those who had intentions of “fraudsters”.

These suspicious individuals attempted to alter these lists but were unsuccessful, as reported by the company. But what exactly were Google’s efforts? Well, the entity shared everything, and here’s a breakdown of the stats mentioned:

  • With the help of user reports, Google removed over seven million fraudulent business profiles on the Google Maps app.
  • Over 12 million suspicious attempts were prevented by creating fake business profiles on the Google Maps app.
  • At least eight million abusive attempts to claim business profiles via Google Maps have been stopped
  • Approximately one million accounts have been disabled due to policy-breaking behavior such as fraud or attempted online vandalism
  • 95 million out-of-policy reviews have been blocked or removed altogether, including nearly 60,000 removed after being affiliated with COVID-related incidents
  • With the help of user reports, one million reviews have been deleted
  • 190 million images and 5 million videos were blocked due to poor quality, blurry results or violation of Google’s content policies.

This move is believed to help a number of legitimate businesses as well as major local SEOs perform better local searches. Likewise, it will help Google Maps reduce fraud-related stress on its listings.

Google has announced that customer service is one of its top priorities. That’s why they’ve publicly outlined additional steps to combat fraud and spam issues that have historically been associated with Google Maps and the company’s Business Profiles.

Read next: Google Search Advocate speaks out on the challenges of crawling the entire internet


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