Known for its signature Charburger and unrivaled fast and casual dining experience, The Habit Burger Grill has announced that a franchise development agreement is now underway with restaurant industry professional Adam Quinn to establish the brand imprint in Massachusetts.
With a proven track record in restaurant operations and an impressive portfolio of multiple units, Quinn is embarking on development plans to raise the standard of artisanal burgers in Wilmington and throughout Middlesex County. The Habit Burger Grill operates on an open flame and offers a wide variety of additional handcrafted menu items, which customers in Wilmington have been able to enjoy since the opening of the state’s very first Habit Burger Grill store. last year. Quinn plans to open several more over the next few years.
“After seeing the full menu and trying the food, I knew The Habit Burger Grill was the perfect concept for me to invest. Seeing the employees chopping up fresh veg every morning and flipping burgers on the grill in real time were just a few factors that helped me close the deal, ”said Quinn, who is also a Dunkin ‘Donuts franchisee of second generation. “I’ve been in the restaurant business for decades and there really is no other concept like The Habit Burger Grill. The level of support and training they provide to franchise owners is remarkable. And, given the brand’s dedicated customer base and strong AUV, I couldn’t pass up the opportunity to establish The Habit’s presence in Massachusetts.
Backed by the established parent company, Yum! Brands, The Habit emphasizes innovation and creativity through its diverse menu offerings, technology-driven operations and unlimited-access digital customer experience. In addition, the brand’s flexible footprint offers entrepreneurs a wide range of real estate models suitable for all markets.
“The momentum generated by The Habit over the past year is a testament to the work we have done to optimize our business model and franchisee support system,” said Russ Bendel, CEO of The Habit Burger Grill. “We’re excited to see all of this come to life through the development agreement with Adam Quinn. His proven restaurant background and knowledge of the local community, combined with The Habit’s technology and task force, puts us in a strong position to get started quickly. in Wilmington and surrounding areas.
In addition to this franchise development agreement, the 300-unit brand recently announced additional markets it is prioritizing for future franchise growth. It is advancing its growth plans in the United States with targets set for several Southeast and East Coast markets.
Since its inception in 1969, The Habit Burger Grill has established a respected reputation for its award-winning Charburger and relaxed, welcoming Californian essence. In addition to the signature Charburger, The Habit’s forward-thinking product innovation sets it apart from its competitors in the quick-casual space with fresh salads, hand-made sandwiches, and a unique take on classic sides such as green beans tempura, sweet potato and fries, and onion rings. The offerings also include entrees including line-caught, sushi-grade ahi tuna, fresh chicken and grilled tenderloin steak. Along with the emphasis on handcrafted menu items, The Habit’s difference is based on the uniqueness of its grilling over an open flame.
Prospective franchise owners who wish to be a part of The Habit Burger Grill’s growing franchise must have an entrepreneurial spirit and enthusiasm for the brand, a proven track record of successful business in restaurant operations, and have the resources and expertise. dedicated infrastructure to operate restaurants, as well as the ability to search for real estate and construction. Applicants should also have access to sufficient liquid capital for the development of several restaurants over a large territory and ideally live and work in the market they wish to develop.
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