H&M continues its partnership with the Trevor project with a Tuesday donation


NEW YORK, November 30, 2021 / PRNewswire / – This Holiday Season, H&M United States Continues to support the Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) youth. In honor of Giving Tuesday, H&M will match donations up to $ 100,000 to help The Trevor Project in its mission to be there for every LGBTQ youth in crisis.

The Trevor Project estimates that more than 1.8 million LGBTQ youth seriously consider suicide each year in the United States and could benefit from their 24/7 crisis services – TrevorLifeline, TrevorChat and TrevorText. The organization also operates TrevorSpace, the world’s largest social networking site for LGBTQ youth. According to their research, accepting at least one adult can reduce the risk of LGBTQ youths attempting suicide by 40%, and The Trevor Project exists to be there for every LGBTQ youth with a clear message: they are loved, their life is valuable, and they are never alone. H&M is proud to continue its partnership with The Trevor Project as they work tirelessly to ensure that all LGBTQ youth always have the support they need to feel accepted and empowered.

“As we celebrate the holidays with our loved ones, we must not forget the many challenges that LGBTQ youth face during this time of year,” said Shira kogan, Director of Business Development at The Trevor Project. “We are very grateful to H&M for their continued support of the Trevor Project’s vital mission to end suicide among LGBTQ youth, not only this holiday season, but throughout the year. Our research shows that more than half of young people said that brands that Support the LGBTQ community have a positive impact on how they think they are LGBTQ, and H&M’s generous contribution will help us take it one step further. building a more welcoming and inclusive world for every LGBTQ youth. “

Every Single One is the Trevor Project’s fundraising campaign to empower their work to end suicide among LGBTQ youth. H&M Giving Tuesday’s matching donation will help The Trevor Project grow its free and confidential crisis services to meet the needs of the more than 1.8 million LGBTQ youth in the United States who seriously consider each year. This includes recruiting and training thousands of additional volunteers for crisis counseling, building a technological infrastructure that allows them to grow rapidly while maintaining, if not improving, their high quality of care, and outreach to various communities, including the many black and Latino LGBTQ youth in need. .

“We are proud to continue our partnership with The Trevor Project and amplify their support that is truly changing the lives of LGBTQ youth in need,” said Carlos Duarte, President of H&M, Americas Region. “Giving Tuesday is a very important reminder to help those in need during the holiday season, but we also know that our communities need continued support at all times of the year and we intend to do so. to do. “

Learn more about the Trevor project here.

Donate to the Trevor Project here.

Learn more about H&M partners here.

For more information please contact:
E-mail: [email protected]


H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is listed on Nasdaq Stockholm. The business idea of ​​H&M is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME and ARKET as well as Afound. The H&M Group has 54 online marketplaces and approximately 4,850 stores in 75 markets, including franchise markets. In 2020, the turnover was 187 billion Swedish kronor. The number of employees is around 153,000. For more information, visit hmgroup.com.


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