Southern port city helps small businesses sell products through online shopping fairs


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SEOUL – To help businesses struggling to sell due to a coronavirus pandemic, the southern port city of Busan in South Korea launched an online shopping promotion to support small and medium-sized businesses through online shopping fairs. The city aims to attract customers by presenting high quality products at reduced prices.

Live commerce services are online home shopping shows that use mobile shopping platforms or social media for live streaming. During the live purchase broadcast, viewers can learn about the product through video discussion forums. On-line commerce services are being adopted by department stores and cosmetic companies as demands have increased amid the pandemic. According to data released by the Kyobo Securities Research Center, the domestic live trading market, which is approximately 2.8 trillion won ($ 2.3 billion), is expected to reach 10,000 billion won in 2023. .

Busan said in a statement on Nov. 8 that 30 selected companies have started selling their products through Naver Shopping Live, the online commerce service provided by web services giant Naver. Discounts of up to 50% will be offered to attract more customers. Live online shopping shows will air through December 7. “I hope these live commerce broadcasts will help local small and medium businesses affected by the coronavirus find a sales solution. I strongly encourage citizens to participate in this event with easy access from anywhere. with their smartphones, ”said Busan official Lee Joon-seung.

Various industries in South Korea have accelerated the adoption of on-line trading services. Yanoja, the South Korean travel and leisure booking services operator, made a foray into the country’s direct commerce market on November 5 to provide its customers with differentiated travel services by launching a Weekly program of live online shopping shows.

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