General Motors and Black Automotive Media Group formalize multimedia internships for students at Clark University in Atlanta


The Driving Force Internship Program at Clark University in Atlanta

The Driving Force Internship Program at Clark University in Atlanta

The Driving Force Internship Program at Clark University in Atlanta

The Driving Force Internship Program at Clark University in Atlanta

The Driving Force Internship Program at Clark University in Atlanta

The Driving Force will provide HBCU students with multimedia career development while increasing the equity and fairness of the automotive industry

We want our students to exercise their creativity and be included in the tech career pipeline. Initiatives like this bring them one step closer to that goal.

– George T. French, Jr., Ph.D., President of Clark

ATLANTA, GA, UNITED STATES, September 15, 2021 / – A unique partnership has been created for students in the Department of Mass Media Arts, a division of communication arts at Clark University in Atlanta wishing to cover the automotive industry. Dubbed The Driving Force (TDF), the founding members of the Black Automotive Media Group (BAMG) recruited 15 academics to participate in the 10-week credited virtual field internship, which includes mentoring sessions, writing classes, a video and media production. Classes.

Greg Morrison, a Lincoln University alumnus whose 52-year career in the industry with media outlets such as CNN, NBC, The Black Family Channel and others, said, “It wraps up my career. Many events in our country have raised awareness that black people are underrepresented in many industries, and BAMG is proud to have created the synergy between the automotive industry, HBCUs, and student media hopefuls.

Backed by General Motors (GM), TDF’s advice is designed to expose selected candidates to career development opportunities as journalists, videographers, photographers, publicists, marketers, and digital and social media gurus spanning the automobile industry. Participants will present their new professional skills on various platforms at the end of the course. They will also liaise with GM’s communications managers, designers and product planners through a series of presentations and interviews.

“General Motors is proud to partner with BAMG to support these amazing students at Clark University in Atlanta. We are delighted to get to know the interns, to learn from them and to contribute to their professional journey and their pursuit of excellence, ”added Joe Jacuzzi, Executive Director, Product and Brand Communications, General Motors.

TDF evolved as a result of discussions between automakers and BAMG regarding increased programming for deserving but often overlooked schools. As these conversations began to improve the diversity and inclusion of African American journalists covering the industry, an opportunity presented itself to help prepare the next generation of automotive media professionals. TDF’s mission parallels that of the Department of Media Arts, which provides students with rigorous academic and professional training complemented by a solid liberal arts training. The department’s program prepares students for careers in mass media as well as entertainment, politics, personnel management, advertising, education, business, public relations, public service, the arts of speech, social media management, content curation, digital filmmaking and public service.

“We continue to move forward with momentum to ensure our academics at Clark Atlanta University have access to world-class education and this mission includes delivering technology-driven initiatives and enhancing their thinking skills.” analytical, ”said Clark Atlanta University President George T. French, Jr., Ph.D.“ We want our students to exercise their creativity, be competitive in the tech world, and be included in the pipeline Technological career opportunities. Initiatives like this bring them one step closer to that goal. “

TDF is led by respected media experts, Kimatni D. Rawlins, publisher of Automotive Rhythms Communications; Greg Morrison of Bumper2Bumpertv; Fritz Gerald, assistant professor and media producer at Howard University; and an array of black auto media journalists and editors.

“The goal is to expand training opportunities for HBCU candidates who may not have taken a traditional route to automotive communications,” said Kimatni D. Rawlins, founding member of BAMG and publisher of Automotive Rhythms . “My career began with an internship at Jaguar and subsequent media tutelage from African Americans on Wheels magazine, which my father Randi Payton started. So I am grateful for the industry skills and the ability to extend my knowledge to Clark Atlanta registrants.

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About General Motors

General Motors (NYSE: GM) is a global company focused on promoting a fully electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from consumer vehicles to high performance vehicles. General Motors, its subsidiaries and joint ventures sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information about the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, is available at

About Clark University Atlanta

Established in 1988 by the historic consolidation of the University of Atlanta (1865) and Clark College (1869). Clark Atlanta University continues a heritage of more than 150 years steeped in the African American tradition and focused on the future. Through global innovation, transformative educational experiences and high-value engagement. CAU cultivates high lives that transform the world. Notable alumni include: James Weldon Johnson; American civil rights activist, poet and songwriter (Lift Every Voice and Sing “The Black National Anthem”; Ralph David Abernathy Sr., American civil rights activist; Congressman Hank Johnson, Georgia District 4; Kenya Barris, television and film producer; Kenny Leon, Tony Award-winning Broadway director; Jacque Reid, Emmy-winning television personality and reporter; Brandon Thompson, vice president of diversity and inclusion for NASCAR; and Valeisha Butterfield Jones , Head of Diversity and Inclusion at Recording Academy To learn more about Clark University in Atlanta, visit

About the Black Automotive Media Group

The BAMG is a distinguished group of black journalists, editors, writers and entrepreneurs representing over 200 years of combined experience in automotive journalism on radio, television, print, experiential marketing and social media. BAMG members work for or own various automotive media platforms targeting various audiences. BAMG’s primary goal is to bring fairness and equality to black professionals who work in and around the automotive industry. For more details regarding The Driving Force HBCU Internship Program, please visit

Kimatni D. Rawlins
Automotive rhythms
+1 202-550-9183
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