Brockton’s Fusion Dolls company moves from online sales to kiosks and stores

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BROCKTON – Widline Pyrame started her business, Fusion Dolls, selling multicultural dolls with black and brown skin and textured hair online after being fired from her job during the COVID-19 pandemic in 2019.

The goal of Fusion Dolls was to represent children through dolls, which she recognized as important while studying social work and working with children.

She wanted to give her dolls to as many children as she could. In two years, that effort has grown from selling at pop-up events around Boston and Southeast Massachusetts, to kiosks at Brockton’s Westgate Mall and soon to a storefront in the mall.

“There is a lot of love for us in the city,” Pyramus said. “It’s like a dream come true.”

The Fusion Dolls store is scheduled to open at Westgate Mall between late September and October. It is located along the aisle on the right before Burlington Coat Factory.

Pyrame said the space was a former phone store and that she was working on securing devices to install her merchandise.

She wants to add a photo station so the kids can take photos with the dolls, including a doll box they can pose in inside.

There will be a place for cultural books, including the one Pyramus wrote about her hair journey, will be on display as well as outfits for the dolls, children and their mothers.

She would also like to organize events in space, such as those where children can learn how to style their dolls.

Its first booth opened in February and in May Pyrame added a second to display more dolls, accessories and other items, like bags and hats for women.

Pyrame said the kiosks in the mall have good traffic. People also contacted her to encourage her.

Parents and grandparents who see the dolls said to her, “Where were you when I was young? and are happy that their children can have dolls that look like them, she said.

She also travels to Boston and the South Shore to sell dolls at pop-up events. As at the kiosk, Pyrame said it was a chance to meet people and exchange stories.

Online and in person, she added dolls with different skin tones, hair textures, outfits and accessories.

Many of its new doll offerings were primarily driven by direct feedback from child customers who visited Fusion Dolls vendor tables or kiosks, Pyramus said.

One of the new additions is an albino doll with light hair, skin and eyes. Pyramus said that a girl and her mother saw the doll and said that she looked like her. A similar experience happened with an adult female who saw herself in the doll, she said.

“Performance really matters,” she said. “When you see yourself in a doll, you can say, ‘It’s me.'”

Pyrame said that every time she sees children and people happy with her dolls, it confirms that she is in the right place to do a job that she is passionate about. She said she didn’t expect to have a store.

Before Pyrame launched Fusion Dolls in 2019, she worked as a social worker and with children.

She uses the skills she has learned as a social worker in her business, such as how she is able to talk with people.

“It was really a gift I got to connect with people,” Pyramus said.

Seeing his business grow, Pyramus said everything has developed gradually as planned.

Especially during the COVID-19 pandemic, when businesses struggled or closed, she said she felt happy Fusion Dolls had success and was able to share it with staff who joined. the company.

For the future, Pyrame wishes to offer more representation by selling dolls of more nationalities and outfits that reflect their cultures.

She wants to get in touch with authors so that she can sell cultural books in her store.

Later, she said that she would like to open another Fusion Dolls store.

Pyrame also wishes to empower young people and supervise them, particularly in the field of entrepreneurship.

“I encourage everyone to follow their dreams and not put themselves in a box,” she said.

Editor-in-chief Mina Corpuz can be contacted by email at mcorpuz@enterprisenews.com. You can follow her on Twitter @mlcorpuz. Support local journalism by purchasing a digital or print subscription to The Enterprise today.

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