Digi-Women initiative bridges the digital literacy gap for Nigerian women


“Today, women run less than 5% of tech companies and less than 10% of the global tech workforce are women. We are closing the big gap in digital literacy for women and bridging the digital divide. Creation of the Digi-Women initiative to help women contribute to the digital economy. ”Promane and Promade Limited, Nigeria’s business optimization fund initiative with matching grants and support from Nigeria Retail Giants Academy A social enterprise that aims to train 100,000 unemployed youth from here 2030. Here she learns Equals Digital Skills Fund run by NGOs, strengthening women’s digital skills and replacing Cape Town Science Center GIZ.

Promoting women’s equality in 2015 could add an estimated $ 12 trillion to global GDP by 2025. The McKinsey & Company report has been found. But closing the gender gap requires action in the public, private and social sectors. Ashimi hopes the Digi-Women Initiative will contribute to this global change by training 300 women by the end of the year. The initiative’s three stages of the digital skills workshop are free and include basic digital literacy, setting up an e-commerce store, digital marketing including website design, as well as marketing and social media management.

At the end of June, 100 rural Nigerian women between the ages of 20 and 45 graduated from Stage 1 basic literacy classes, opened email accounts, and were able to create Facebook and WhatsApp pages. During the face-to-face training held at the training center, the Stage 1 workshop was led by staff from Promane and Promade Limited and included daily meetings, during which they engaged in hands-on learning. with a cohort of women because they needed it for the first time. Digital learners. “The participants received meals, logistical support to travel to and from the workshop site and smartphones, in accordance with the digital jobs in the community. Their progress and employment are monitored.

Ashimi hopes to extend the initiative to all of West Africa and Africa, “if our influence justifies the money and time invested”.

Digitally skilled women are the future of Nigeria

“The Digi-Women initiative focuses on ROI per woman, which is expected to account for around 308% of the additional income generated after a year of digital skills training in digital businesses and digital jobs. to augment.”

Ashimi explains why the first two-stage cohort selection criteria focused on semi-literate rural Nigerian women. It shifts the focus of standard digital literacy programs from young girls to mothers and women, helping digital literacy penetrate children.

It is very important to invest and support the younger generation in digital development, especially as girls face “disproportionate social barriers”. Improving women’s digital skills has a direct impact on removing family and social barriers to girls’ digital skills. Digital Literacy Mothers are strong supporters of ripple effects. Digital literacy also improves the income, commerce and work opportunities of the mother’s family.

The program has received such an overwhelming response – 227.3% more than the expected number of rural women in Nigeria who would like to enroll in the initiative.

Approximately 150 women will be trained by the Retail Giants Academy as part of the e-commerce store setup in Step 2 of the initiative. This will enable rural women with transactional backgrounds and small businesses to set up online shops at e-commerce sites and marketplaces. A female-run business with a “history of non-perishable business” and no online experience is an ideal candidate.

“Ecommerce stores are opening up new markets for entrepreneurs beyond local and physical stores. Digi-Women entrepreneurs are entering the e-commerce marketplace to access larger markets beyond the community. Joined for the first time. In the first year after training, we expect annual sales to increase by at least 50%, ”said Ashimi, an online marketplace for Digi-Women entrepreneurs new to online payment channels. . Find out how you used Retail Giants’ own Storeer app, which is a place. Includes online payment.

For Digi-Women who did not have a bank account, Lagos-based First City Monument Bank Ltd (FCMBA banking group working to accelerate SMEs and personal business accounts, enabled rural women to be included financially. Banks have also provided entrepreneurs to fund women entrepreneurs and specific incentives to their e-Marketplace.

Up to 50 women will be selected for Step 3 of the Initiative, a digital marketing workshop supported by the She Learns Here Initiative. It is a UNIDO and HP Life approved not-for-profit organization focused on empowering digital skills with more than 2,200 workshops and training programs. The cohort needs “some higher education and basic digital literacy skills ahead of time,” says Ashimi.

“The digital marketing workshop cohort prioritized unemployed colleges, technicians, and colleges between the ages of 23 and 40,” said Ashimi, with two weeks of online training and She in a more intensive workshop. Find out how LearnsHere includes additional mentorship. Initiatives for high-level students.

Stage 1 graduates are benchmarked against local digital jobs and their progress and employment is monitored, while e-commerce stage graduates are the primary medium for integration into FCMB and Retail Giant Stocker App online marketplaces. . After starting it should become independent. .. Digital Marketing Workshop graduates will be paired with at least 10 Digi Women Entrepreneurs to provide social media and digital marketing support services as part of their action learning course work. Ashimi wishes to provide a portfolio of customer management skills and work to graduates. For future work opportunities. Excellent students have the opportunity to work as virtual assistants, social media managers, and web designers. It is provided by the She Learns Here initiative and is taught for three months after graduation to ensure full-time paid employment.

To determine the full impact of the Digi-Women initiative, Ashimi and her team will track the increase in income levels of all graduates as a key impact measure for the year. The Digi-Women Initiative closely monitors and measures the impact of training to determine how women-led businesses have changed and improved their bottom line and income potential.

“We want to expand the Digi-Women Initiative across West Africa and Africa. This includes more funding, diverse trainers (eg French and Portuguese speaking trainers) and different regions. We need partnerships and more cohorts. Our program focuses on digital skills for women in rural areas of interest and responds to the needs of beneficiaries, ”says Ashimi. Indicates that the program will evolve to include classes for beginners, intermediate, advanced and advanced with a wide range of digital literacy courses. Advanced digital literacy for internet culture, digital commerce, digital marketing, and business analytics including data visualization using Microsoft Excel and Power BI.

By partnering with organizations that can also provide training tools, markets, digital payments, software solutions and finance, we can accelerate the reduction of the digital gender divide in Nigeria and Africa.

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