Chris Paul and Koia aim to make the herbal lifestyle accessible


NOTBA star Chris Paul mission is to help eradicate the socio-economic factors that hinder access to nutritious food. The native of North Carolina is teaming up with herbal drink company Koia to ensure healthy options are present in underserved communities.

Founded in 2013 by entrepreneurs Baker chick and French maya, the company produces a line of vegan drinks that meet different dietary restrictions and nutritional needs. The inspiration behind the brand was drawn from the discovery that there was a lack of nutritional options while navigating their own personal health journeys. Koia’s mission is to make plant-based nutrition convenient and accessible. As part of the investment and partnership, Paul will partner with the company to bring Koia vending machines to HBCU campuses in 2022. He will also purchase 50,000 bottles of Koia’s best-selling flavor to distribute to GoPuff customers. .

For Paul, who has made the switch to a plant-based lifestyle, Koia’s core values ​​align with his personal mission to ensure that people in underserved communities have the resources to lead healthy lives. “My hope of investing in Koia and other change makers in the industry is that we work together towards a greater systemic culture change where underserved communities have access and have the opportunity to live better and more lives. healthy, ”Paul said in a statement. Chris Hunter, Co-Founder and CEO of Koia, says the company is “aligned with Paul around a vision for the future where everyone has access to healthy food and looks forward to working together to make it a reality.”

Concerted efforts have been made to ensure that historically black colleges and universities have access to plant-based food and drink options. News of Paul’s partnership comes after Benedict College became one of the first colleges in the country to join the Forward Food Pledge. The pledge is designed to increase plant-based menu offerings on campus through 2024.


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