Virtually every business owner now knows that if you’re offline, you won’t last. Those who didn’t recognize it – well, the majority of them probably aren’t running a business anymore. The world exists online – what about social media, online shopping, bank, food order. There really isn’t much in our lives that can’t be done faster and easier via the web.
Getting back to the first point – businesses needing an online presence and all – just having a website and the ability for consumers to communicate directly with you was enough for a while. But as our lives continue to be shaped by convenience, much of our navigation – you guessed it – is done through our cell phones. So, in 2021, the last question business owners face is: “How long will my business survive if I am not mobile compatible?‘
Of course, optimizing your website to be mobile-friendly is a smart move – it’s something every business owner should do, whether you’re selling cybersecurity software or running your own bakery. How long have you thought about creating your own app? Apps are all the rage, and they are the real marker for making your mission mobile friendly. You might think you don’t need it, but do you really want to end up like the businesses that thought they could survive without a website?
Read on to see why building your own app will boost your online presence and foster better sales opportunities.
We all know that visiting a website doesn’t mean much – it sure doesn’t prove brand loyalty. Sometimes we end up on a site by mistake, don’t like what we see, or the answers we need aren’t immediately available, so we move on. However, if someone downloads your app, it’s more than just a step in the wrong direction. It shows that people are interested in what you have to offer – they want to use your services more easily.
Going back to the bakery example, if those sweet and sweet cinnamon buns you bake have grown in the neighborhood and locals want to place their orders so they never miss a beat, you give them the chance to get the most out of your designs without them having to pick up the phone or show up and potentially be disappointed. And let’s be honest here – almost everyone who download your app did it because they are loyal to what you do.
While social media is an invaluable tool for marketing your products and / or services, it doesn’t take much to turn away both potential and existing customers. There is really a fine line between self-promotion and just being boring. And even if your friends support your business, posting too many posts will only annoy them too.
The great thing about using an app is that you can sell new or less popular products while making sure your top sellers stay in the spotlight comfortably. Plus, you can inform sales, expand your brand’s journey, and push just about anything you want because of one key factor: People are coming to you, not the other way around. If you’re struggling to gain traction, you can increase the visibility of your application many different ways.
Easy to manage
Creating an app, or at least one that will appeal to customers, is not something we are all capable of or currently have the skills to take care of on our own. But you already have a website, don’t you? So whether you did it yourself or outsourced the creation, building an app isn’t exactly impossible. Ask yourself: if modifying your site is an effort, do you really think it will be worse to modify the content of your app? In fact, it will be much easier. And simplicity is something your customers will recognize, too.
Your new app will be a breeze to manage, and anyone who uses it, as long as it’s running smoothly and the user interface is tidy, will find that interact with your brand is much easier than before.